New Product Innovation Manager

Company: Butterball
Location: Garner
Posted on: February 2, 2025

Job Description:

Butterball, LLC, one of America's most iconic brands, helps consumers celebrate Thanksgiving and every day in between. Located in the thriving Raleigh-Durham, North Carolina area, our goal is to provide a diverse array of career opportunities and paths which include our farms, processing facilities and support offices.
We are the largest producer of turkey products in the U.S., and we make a lot more than Thanksgiving turkeys. Our company's measurable growth is in no small part due to our team members in North Carolina, Arkansas, Illinois, and Missouri, who each have a seat at the table to contribute to our success
Job Summary -Plays a vital role in guiding the development and execution of new product solutions that impact strategic growth for the organization. Utilizes creativity and strategic thinking to guide cross-functional collaboration that brings new ideas to market efficiently. Collaborates to leverage consumer insights, shaping product positioning and defining launching strategies. -Key Responsibilities -Responsible for the ideation, development, and execution of innovative branded turkey products ensuring alignment with market trends, consumer preferences, and the company's strategic goals.Conducts in-depth market analysis to identify emerging trends, consumer preferences, and competitor activities. Utilizes these insights to inform product development and positioning.Executes research initiatives that support product development and go-to-market strategies, ensuring data-informed strategies for product launches.Partners closely with cross-functional teams to ensure the development and launch of products align with consumer insights and meet operational standards.Partners with Packaging Engineering to define and develop packaging structures for new products while providing guidance on retail merchandising strategies and packaging graphic design to optimize shelf appeal.Guides projects to ensure new products are launched on time and within scope, including timelines, budgets, resources, etc.Presents product concepts and project updates to cross-functional teams and key partners ensuring alignment and transparency throughout the product development process.Monitors the Advertising & Promotion (A&P) budget for new product communications to ensure successful marketing efforts post launch.Monitors and assesses product performance post-launch in partnership with cross-functional teams, utilizing feedback to refine future products and identify and implement continuous improvement. -Minimum Qualifications (Educations & Experience) -Bachelor's degree in related field or equivalent (i.e., Business, Marketing, etc.) -5+ years of relevant experience or the knowledge, skills, and abilities to succeed in the role -Knowledge, Skills, and Abilities Butterball Core Competencies -Caring about people, valuing contributions, and empowering to succeed is the Butterball Way. We recognize the value that different perspectives and cultures bring to Butterball and seek to create an environment where everyone can thrive. Everyone has a seat at the table and is expected to embody our core competencies: -Safety First: We put safety first. The health, safety, and well-being of our people, products, and turkeys is everyone's responsibility and everyone's jobs.Integrity: We trust each other to do the right thing. We act with integrity and gain the confidence and trust of others through honesty, respect, and authenticity.Stewardship: We take care of what matters. We are accountable to our commitments and take responsibility for the well-being of our teams, our quality, our customers, our business, our brand, and our communities. We are always answerable for our actions and those we lead. -Enthusiastic Attitudes: We create a climate where everyone feels they belong and can be engaged, every day. Where our people are enthusiastic and motivated to do their best and work together to make great things happen.Continuous Improvement: We are committed to continuous improvement. We challenge ourselves and our company to constantly learn, develop, grow, improve, and innovate. -Essential Knowledge, Skills, and Abilities -Strong understanding of budget management, best practices to maximize financial performance, and profit & loss analysisFamiliarity with product development processes and go-to-market strategies with experience ensuring the successful deployment and ongoing support of new productsAdept in planning, executing, and guiding consumer research projects and consumer marketing strategies to support product launches and post launch effortsSolid understanding of various research methodologies and their application in product innovationAdvanced written and verbal communication and presentation skills with the ability to create and deliver impactful presentations to any audience (i.e., retailers, enterprise leadership, sales teams, strategic customers, etc.)Skilled at problem-solving, critical thinking, data review, and synthesizing diverse data and research to draw relevant conclusions and make actionable recommendations for category and brand initiativesAbility to develop strong relationships, foster open communication, collaborate cross-functionally and help cultivate a culture of innovation within the organizationProficient with Microsoft Suite (Word, Excel, PowerPoint, Teams, Outlook, SharePoint, etc.), Power BI, and content management systemsStrong ability to generate innovative ideas that align with consumer preferences and corporate goal, while applying strategic thinking to product development and marketing initiativesProven ability to provide clear direction to agencies for media planning, research, PR (public relations), packaging, and promotional activities, ensuring cohesions with overall brand positioningAbility to effectively advocate for new initiatives, securing organizational buy-in and support -Preferred Knowledge, Skills, and Abilities -Advanced degree such as MBAExperience in industries such as Manufacturing, Food & Beverage, or Retail -Physical Demands -While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, keyboard, and occasionally lift up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception, color vision and the ability to adjust focus. -Working Conditions -Work is performed in a climate-controlled office environment.The noise level of the environment is usually moderate.Required travel up to 25% of the time.
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of what is required of personnel so classified. Furthermore, they do not imply or establish a contract for employment and are subject to change at the discretion of the employer.
Butterball, LLC is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.

This position is deemed Safety Sensitive for purposes of Butterball's Drug/Alcohol Screening & Testing Policy. Details will be provided to individuals who receive a conditional job offer, or upon request.

Keywords: Butterball, Burlington , New Product Innovation Manager, Executive , Garner, North Carolina