Customer Campaign Manager
Company: Consolidated Communications
Location: Gretna
Posted on: January 23, 2025
Job Description:
Major Duties
Classification: Exempt / Non-BargainingPosition may be located
remote. #LI-RemoteConsolidated Communications is rapidly deploying
world-class fiber internet service across a 20-plus state service
area. From our first connection over 125 years ago, Consolidated
has been dedicated to turning technology into solutions, connecting
people, and enriching how they work and live. You will be a part of
this exciting time in our company's history and the regions we
serve. Our team of 3,200 is dedicated to doing more for our
customers. We are dedicated to listening to our customers and
consistently meeting expectations with forethought and flexibility
while delivering reliable service and exceptional customer
service.We are seeking an experienced and innovative Customer
Campaigns Manager to lead targeted marketing efforts aimed at
customer retention, cross-sell, and upsell opportunities within our
existing commercial customer base. This role will focus on creating
and executing marketing plans that address customer churn, enhance
engagement, and support revenue growth. The ideal candidate will
leverage data-driven insights, segmentation, and tailored campaigns
to deliver measurable business outcomes.As the primary driver of
customer-focused marketing strategies, you will collaborate across
teams, including Customer Care, Sales, and Product, to ensure our
customers experience continued value and engagement with our
solutions.
Responsibilities
Customer Retention Campaigns: Develop
and implement marketing campaigns focused on reducing churn and
increasing customer lifetime value, working closely with P&L
owners. Create targeted retention strategies tailored to customer
lifecycle stages and informed by feedback metrics. Collaborate
closely with Customer Care team to proactively address at-risk
accounts through personalized marketing initiatives. Base
Management Marketing: Establish and execute a comprehensive
marketing strategy in partnership with P&L owners to drive
cross-sell and upsell opportunities within the existing customer
base. Craft messaging, offers, and campaigns that are customized to
meet the unique needs of each customer segment. Partner with the
Care, Product and Sales teams to design educational content and
personalized solutions that enhance customer success and contribute
to revenue growth. Campaign Optimization and Insights: Leverage
churn modeling and predictive analytics to identify high-risk
customers and uncover opportunities for growth. Continuously refine
customer segmentation models to improve the precision and impact of
marketing efforts. Monitor and analyze KPIs such as churn rate,
campaign engagement, and upsell conversion to measure the
effectiveness of initiatives and inform future strategies.
Performance Metrics: Define and monitor KPIs to evaluate event
success and inform future strategies. Analyze both quantitative and
qualitative data to make informed marketing decisions.
Cross-functional Collaboration: Work closely with Customer Care,
Sales, Business Intelligence and other departments to align
marketing materials and promotional strategies with broader
business objectives. Regularly communicate updates on campaign
performance, insights, and key achievements to stakeholders,
ensuring alignment and transparency across teams.Key Deliverables:
Comprehensive customer retention
marketing plans with measurable KPIs and milestones Tailored
cross-sell and upsell campaigns targeting key customer segments and
high growth products Segmentation frameworks to identify at-risk
customers Educational and promotional materials designed in
collaboration with Product and Sales teams Regular reports
detailing campaign performance, key insights, and actionable
recommendations Proactive collaboration with cross-functional teams
to align on and execute retention strategies
Qualifications
8+ years of experience in B2B
marketing, customer retention, or base management, preferably in
the telecom or technology sector Bachelor's degree in marketing,
business, data analytics or related field, or equivalent experience
Proven success with designing and executing customer retention and
cross-sell campaignsExceptional project management, communication,
and collaboration skills Proficiency in Salesforce, Highspot,
Hubspot, Microsoft Office, Monday.com, Excel, Tableau or similar
applications Excellent interpersonal and communication skills,
capable of working under pressure to meet deadlines Strong
analytical skills with the ability to turn data insights into
actionable marketing strategies Proactive, energetic and
solution-oriented with a strong focus on execution
Benefits Offered
We are proud to offer a comprehensive and competitive benefits
package:
- 401(k) matching
- Medical, Rx, Dental and Vision insurance
- Disability insurance
- Flexible spending account
- Health savings account
- Life insurance
- Tuition reimbursement
- Paid vacation and personal days
- Paid holidays
- Employee Assistance Program
- Annual bonus program to eligible employee's based upon
organization performance
Salary
Pay range (commensurate with skills and experience): $74,384 -
$112,752.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, gender identity or
expression, sexual orientation, national origin, marital status,
familial status, genetics, disability, age, veteran status or any
other characteristic protected by law.
Keywords: Consolidated Communications, Burlington , Customer Campaign Manager, Executive , Gretna, North Carolina
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