Senior Marketing Analyst
Company: VirtualVocations
Location: Roanoke
Posted on: April 23, 2025
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Job Description:
A company is looking for a Senior Marketing Analyst to enhance
their analytics capabilities.
Key Responsibilities:
Conduct comprehensive reviews of client analytics setups to ensure
accurate data capture
Create and refine user-friendly dashboards that connect SEO/content
performance to business goals
Implement multi-touch attribution models to measure the impact of
services on client revenue
Qualifications:
University degree (Master's preferred) in marketing, statistics,
computer science, economics, or a related field
5+ years of experience in digital marketing analytics, focusing on
SEO/content strategies
Proficient with Google Analytics (including GA4) and Google Tag
Manager
Experience with BI/visualization tools such as Looker Studio or
Power BI
Strong quantitative analysis skills with the ability to derive
actionable insights from complex data
Keywords: VirtualVocations, Burlington , Senior Marketing Analyst, Professions , Roanoke, North Carolina
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