Senior Manager, Product Marketing

Company: Lewisandclarkpartners
Location: Durham
Posted on: February 1, 2025

Job Description:

ABOUT BRIGHTSEEDBrightseed, the bioactives company is a World Economic Global Innovator that illuminates nature to restore human health. Brightseed's proprietary AI, Forager, accelerates bioactive discovery, biological validation, and ingredient formulation from years to months, rapidly revealing new connections between nature and humanity. Brightseed produces clinically proven bioactives for dietary supplements, food & beverage CPG, specialty nutrition and medical foods to power proactive health worldwide. Learn more at .ABOUT THE ROLEThe Senior Manager, Product Marketing will support Brightseed's bioactive offerings through marketing initiatives with the goal of driving industry demand, sales and brand value for Brightseed's health solutions. Key responsibilities include executing a B2B marketing playbook that drives demand for Brightseed's bioactive solutions among customers and their consumers. The Senior Manager, Product Marketing will demonstrate excellence in B2B marketing and sales by developing compelling content for marketing & sales assets, as well as activating multi-channel campaigns that fill and convert Brightseed's funnel of buyers. Reporting to the Director, Marketing and Insights, the Senior Manager, Product Marketing will have an opportunity to design campaigns and lead the execution by working with cross-functional teams as well as interfacing with customers.BRAND AND CAMPAIGN MARKETING EXECUTION

• Create B2B marketing campaigns to build customer awareness and demand in Brightseed's growing bioactive portfolio for current products and as new products launch
• Identify key product and brand assets required and lead the development and implementation among internal teams, external partners, and customers
• Develop ingredient concepts and demos to showcase Brightseed's bioactive ingredients
• Partner closely with Leadership, Product, and Scientific/Medical Affairs teams to review and align on plans, assets, and messaging
• Work with Marketing & Sales team members to execute outbound & inbound marketing activities for Brightseed's portfolio of bioactive solutions
• Define key metrics and report on the effectiveness of marketing initiatives in generating qualified leads, conversion, and overall value to sales
• Manage inbound media inquiries and ensure public relations work ties strategically to brand and product marketing communicationsSALES TEAM ENABLEMENT
  • Work with sales to ensure marketing campaigns and tactics align with sales strategy
  • Develop a comprehensive portfolio of sales-marketing collateral in collaboration with Sales and Product teams
  • Support bioactive ingredient Sales team on an ongoing basis to develop customer collateral, presentation materials, and talking points for key sales moments and meetingsTHE EXPERIENCE YOU WILL NEED
    • Typically requires a minimum of 12 years of marketing experience with a Bachelor's degree; or 8 years and a Master's degree; or a PhD with 5 years experience; or equivalent experience
    • 7+ years of experience of in-house B2B health ingredient marketing
    • Deep understanding of consumer trends in multiple industries, focused on nutrition, health and science
    • Proven track record of sales-generating marketing results
    • Self-starter and strategic, creative thinker with a history of pushing for deadline-driven results
    • Willingness to staff trade shows and travel based on marketing plan
    • Comfortable working in a fast-paced startup environmentPHYSICAL REQUIREMENTS
      • Prolonged periods of sitting at a desk and working on a computer
      • Must be able to lift up to 15 pounds at time
      • Must be able to travel up to 20% of the timeCOMPENSATION
        • The salary range for this position is $130,000 - $160,000.
        • Compensation for this position is commensurate with relevant qualifications and work experience.THE BENEFITS YOU'LL ENJOYWe offer a competitive total rewards package with team-first benefits programs for full-time employees, including medical, dental and vision coverage, unlimited paid time off, life insurance, employee assistance programs, 401(k) plan, a mental health platform, employee discounts, payroll credits for cell phone and commuter costs and a paid parental leave program.JOIN US, AND BE YOUWe are committed to making transformative discoveries with a team-first mentality. We are also committed to cultivating and preserving a culture of connectedness and inclusion.Brightseed requires all employees to be fully vaccinated against COVID-19 as a condition of employment, subject to accommodation. If hired we will require you to provide proof of vaccination.
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Keywords: Lewisandclarkpartners, Burlington , Senior Manager, Product Marketing, Executive , Durham, North Carolina